You are a native English speaker and writer with outstanding verbal and written communication skills.
You are a master storyteller who has vast experience with crafting copy and creative for B2B tech companies.
You are tech savvy, able to quickly grasp technological concepts and then break them down and explain them in simple layman's terms. This is vital, as Salto's product and target audience are very technical.
You have a strong understanding of SEO and content distribution channels such as social, email, community forums and PR.
You are an analytical, diligent, creative doer who thrives in a dynamic, entrepreneurial environment.
You can effectively partner with engineers, sales people, designers, and other marketers.
What you will be doing
Plan, write, and edit different types of content, ensuring a consistent, compelling narrative, style and brand voice, as well as SEO excellence.
Create blog posts, research reports, white papers, content for the website, landing pages, video scripts, social media posts, newsletters, ad copy, and original longer form content for LinkedIn/Medium articles.
Support PR efforts with editing and drafting press releases, bylines, executive talking points, media briefs, and other types of external communications.
Track, measure, test and refine content across channels based on engagement KPIs.
Develop a content calendar that is based on marketing strategy, tactics and specific initiatives.
Lead organic content distribution efforts across different channels including social, email, web, media and community forums.
Skills and requirements
3+ years of experience in B2B tech content marketing, journalism or in another business writing capacity.
An understanding of the business dynamics, economics and technology of SaaS companies is a plus.
A strong sense of verbal and visual storytelling.
Experience with developing and managing multiple distribution channels including email, social, web, media and community forums, and working with a variety of marketing tools including HubSpot and Google Analytics.
A bachelor's degree.
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