A creative, tech savvy, analytical thinker to build, optimize and scale Salto's growth marketing operation.
An experienced demand generation/performance practitioner, who will focus primarily on digital marketing techniques and channels, and on improving the customer’s journey to acquisition (and retention).
An entrepreneurial, energetic and enthusiastic professional, who has a hands-on experience with successfully managing paid advertising programs, email campaigns and lead nurturing efforts.
A curious problem solver who loves to plan and run experiments, and use data to develop, validate, and refine ideas.
What you will be doing
Drive growth efforts across the funnel - from demand generation through lead nurturing to customer acquisition and retention.
Plan, execute and manage the budget of cost-effective paid advertising campaigns (SEM, paid social, display advertising) including keyword research (when applicable), competitor research, ad copy development, landing page creation, campaign set-up and strategy, a/b testing and optimization, analytics and reporting.
Plan, execute and refine email marketing campaigns, including prospecting, audience development and segmentation, copy and creative, landing page creation, sequences/workflows design, testing and measurement.
Design and execute lead nurturing efforts, including overseeing the lead scoring mechanism, building a gated content calendar, devising additional marketing touch points, and shaping the user experience across the acquisition funnel.
Build and maintain reports and dashboard for the business to measure and monitor primary KPIs, growth levers and drivers.
Skills and requirements
3+ years of experience at a digital marketing, PPC or growth marketing role at a B2B tech company.
An intuitive understanding of the fundamental principles of a SaaS business, acquisition and conversion funnels, growth loops, and associated analytics.
Experience with developing and managing multiple distribution channels, and with working with a variety of marketing tools including HubSpot, Google Analytics and LinkedIn Sales Navigator.
Proven knowledge and expertise in digital marketing ad platforms (Required: Google Ads, Bing, LinkedIn, Twitter, and Facebook).
Deep understanding of HTML and CSS email templates, and proven experience with optimizing creative design and messaging that leads to strong KPI outcomes.
Experience with managing budgets, setting targets, operating A/B testing, and modeling scenarios and forecasts.
Excellent presentation and written communication skills, and an ability to effectively communicate project details.
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