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Product Marketing Manager

Tel Aviv, Israel

What we are looking for

  • A storyteller who will own the positioning and messaging for Salto, translating product functionality and technical details into user benefit and value. 
  • A team player who will be working closely with internal stakeholders such as Sales, Product and CS in order to define and execute Salto's go-to-market strategy.

What you will be doing

1. Positioning and messaging

  • Research and understand our buyer personas, our competitors and our market to ensure our product creates unique value for them
  • Act as a partner and strategic advisor to the Product team
  • Create and refine Salto's narrative, positioning and messaging in the market
  • Implement our messaging across all marketing, sales and product collaterals

2. GTM strategy and execution

  • Develop go-to-market strategy for key product and feature releases, including messaging frameworks, packaging, content and sales enablement
  • Produce GTM deliverables - emails, release notes, videos, website content
  • Collaborate with stakeholders from relevant teams to plan and execute the strategy

3. Sales enablement program

  • Create sales enablement collateral for the website, client meetings and conferences including sales decks, one pagers, case studies and talking points

4. Competitive analysis

  • Map competing solutions and offers and articulate Salto's differentiation and competitive advantages
  • Conduct ongoing competitive analysis along with market and customer research
  • Provide competitive insights to the Product and the Sales teams

Required Skills and Experience

  • Experience in translating complex information into distilled themes that are easily communicated/understood
  • Experience in conducting market research, competitive analysis and in delivering actionable insights
  • Experience in creating collateral, videos, emails, etc.
  • Experience in working with internal interfaces: Marketing, Product, CS and Sales
  • Strong analytical skills, data-driven thinking, methodical thinking and attention to detail
  • Ability to work under pressure in a fast-paced environment and proven history of out-of-the-box problem solving and optimization
  • Experience in a B2B tech company
  • Native-level English
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