Apply to:

Product Marketing Manager

Tel Aviv, Israel

What we are looking for

  • A storyteller who will own the positioning and messaging for Salto, translating product functionality and technical details into user benefit and value. 
  • A team player who will be working closely with internal stakeholders such as Sales, Product and CS in order to define and execute Salto's go-to-market strategy.

What you will be doing

1. Positioning and messaging

  • Research and understand our buyer personas, our competitors and our market to ensure our product creates unique value for them
  • Act as a partner and strategic advisor to the Product team
  • Create and refine Salto's narrative, positioning and messaging in the market
  • Implement our messaging across all marketing, sales and product collaterals

2. GTM strategy and execution

  • Develop go-to-market strategy for key product and feature releases, including messaging frameworks, packaging, content and sales enablement
  • Produce GTM deliverables - emails, release notes, videos, website content
  • Collaborate with stakeholders from relevant teams to plan and execute the strategy

3. Sales enablement program

  • Create sales enablement collateral for the website, client meetings and conferences including sales decks, one pagers, case studies and talking points

4. Competitive analysis

  • Map competing solutions and offers and articulate Salto's differentiation and competitive advantages
  • Conduct ongoing competitive analysis along with market and customer research
  • Provide competitive insights to the Product and the Sales teams

Required Skills and Experience

  • Experience in translating complex information into distilled themes that are easily communicated/understood
  • Experience in conducting market research, competitive analysis and in delivering actionable insights
  • Experience in creating collateral, videos, emails, etc.
  • Experience in working with internal interfaces: Marketing, Product, CS and Sales
  • Strong analytical skills, data-driven thinking, methodical thinking and attention to detail
  • Ability to work under pressure in a fast-paced environment and proven history of out-of-the-box problem solving and optimization
  • Experience in a B2B tech company
  • Native-level English
Max file size 10MB
Upload failed. Max size for files is 10 MB.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Share this opportunity: